Robyn Pollman, the Florida-based founder of the Boobie-Thon, has said that "sending a message that 'if our breasts are worth looking at, they're worth saving' is very empowering". Here, inadvertently, she gets to the crux of the matter. Part of the reason why breast cancer attracts so much more attention than other causes is that our culture really does value women's breasts - often apparently more than it values women in general.

Although raising money for breast cancer research is hugely important, and can be done brilliantly...using hugely reductive images seems unhelpful. Until we women are appreciated for rather more than our boobs, we can surely find more interesting, more inventive and less harmful ways to raise a buck. [link, credit: New Statesman]

Editorial comment: We have now worked countless hours and raised over $30,000 in five years. What exactly have you done Ms. Cochrane, other than type out a few snarky English phrases on a keyboard?

Once again, please let me state quite clearly for the record (since you didn't even bother to request an interview before publishing that piece)... "Don't just bitch. Do."